Step 2: Promote

This post is part of "Tuning your blog: From regular to ultimate in 7 steps" series. Today's, second part, is about promoting your blog.

Everything needs promotion. Great things do promotion by themselves, but with if you put some more effort into that you can just do better. Let's see some ways of making it more visible and promoting your blog.

This is probably connected with topic of "first step" of this series, but your blog layout is first place where you can promote.

• Make it easy to subscribe, put some subscription text to the visible, good position, ask people to subscribe to your blog.
• Ask them to comment, don't put nofollow on comments and let people know that if they leave a comment they have link. You will gain regular commenters . You can also create a list of top commenters.
• Encourage people to link to you, to write about you and your blog, maybe think of some kind of exchange service, like John Chow's reviews for links or Kumiko's Cach Quests.

On the other hand, there are thousand of great ways how to promote your blog at other sites or blogs. So, do anything you can. Leave comments, linkbait, link to others, maybe they will link to you, ask, subscribe, take part in some link exchange with other blogs. If you have a chance of getting something bigger like one link, for example banner, ad space, or anything else, take that chance. If you invest some time (and/or money) to your blog and you do it wisely, according to others and yours experiences, it will repay you back.

Remember, any kind of blog promotion is worthy! Don't be shy to live your blog.

You have just read first part of series "Tuning your blog: From regular to ultimate in 7 steps".

1. Make it attractive (previous post)
   
2. Promote (this post)
   
3. Be a part of community (coming soon..)
4. Be a writer
   
5. Count
   
6. Do some link love
   
7. Repeat steps 1-6